About Us

Robert Anthony Management was formed as part of Robert Anthony Entertainment Group in early 2007.

            In late 1998, RAREntertainment was formed. RAREntertainment was primarily a booking agency (with our first client becoming National recording artist, EVERLIFE) but we also managed some local artist. With the name being difficult to distinguish as an agency, in 2002 we changed our name to RARE-Agency.

            Although we had success as an agency and helping such artist as EVERLIFE, SEVENTH DAY SLUMBER, RED UMBRELLA, MOTIVO, TRUEMOTION, WILLET and THE LIFELIGHT TOUR we knew a change was coming…. After taking on some more serious clients for management such as TRUEMOTION and WILLET, we felt a calling full time into the management side of the industry. So in late 2006 after years of doing both booking and management, we decided in order to be fair to our selves and our clients, we would close the booking side of things and focus on management full time.